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abercrombie kids
Abercrombie kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Targeting consumers aged 7–14,〔(AF Careers )〕 the concept is designed as the children's version of its parent company A&F. There are 121 full-price abercrombie kids stores in the USA, Canada, Germany, Italy, and the United Kingdom; including standalone retail stores and "carve-outs" in larger Abercrombie & Fitch locations.〔
==History==
Abercrombie & Fitch introduced "abercrombie" in 1998 with 9 stores. The purpose was to attract a younger audience to the adult Abercrombie brand. The name of the concept took the same font of its parent, but with a navy color. The abbreviation from "Abercrombie & Fitch" to "abercrombie" with lowercase letters was intended to provide a children's image. The store prototype was as the A&F one, but with variations also intended to appeal to the younger audience. Early abercrombie models include Ronnie Smith, Cassie Ventura, Christina Akatsuka, Christian Valentin, Lindsay Lohan, and model Karlie Kloss.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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